Your path to growth

You are looking to build a sustainable music career in a confusing industry. Therefore, I have come up with this simplified approach to show you how you can build a REAL fanbase that you can monetise over time.

Stage 1: Get Good at Generating Attention

By combining organic with paid you can start building a targeted audience. Focus on attracting genuine fans who connect with your music, not just passive listeners.

  • Run precision-targeted Ads using machine learning and creative optimization
  • Focus on quality metrics that indicate real fan engagement
  • Build a foundation of active listeners who genuinely connect with your music

Focus Areas

  • Spotify save rates and streams per listener
  • Targeted Follower Growth
  • Social Media Engagement metrics such as Comments, Shares and Saves

Stage 2: Capturing Attention

Transform casual listeners into dedicated fans by building your own database. Own your audience instead of relying on platform algorithms.

  • Create compelling opt-in offers that resonate with your audience
  • Build direct connections through email marketing
  • Enable personalized communication and deeper fan relationships

Strategic Benefits

  • Platform-independent fan communication
  • Enhanced fan segmentation capabilities
  • Higher long-term revenue potential

Stage 3: Monetizing Attention

Convert fan engagement into sustainable revenue through strategic segmentation and targeted offerings.

  • Segment fans into micro-audiences for targeted experiences
  • Create exclusive opportunities for superfans
  • Implement automated nurture sequences
  • Develop multiple revenue streams through strategic upsells

Revenue Channels

  • Direct ticket and merch sales
  • Premium fan experiences and memberships
  • Strategic email marketing campaigns

Meet Your Strategy Partner

Tom - Content Marketing Strategist

Hi, I'm Tom - Your Music Marketing Strategist

With over a decade of experience in Digital Marketing and Video, I've honed in on what truly works for independent artists like you. My mission? To help you cut through the noise and build a sustainable career in music.

Here's what I've learned: It's not about going viral. It's about crafting a clear message and consistently delivering value to your fans.

I specialize in simplifying Content, Advertising, and Social strategies to help you attract and retain genuine fans. By focusing on data-driven approaches and smart technology, we'll work together to scale your music career efficiently.

Ready to discover a straightforward Content Marketing Strategy tailored to your unique sound and vision? Let's make your music career goals a reality!

Let's Make It Real!

Artist Success Story

Conor McLain

Conor McLain

Independent Artist's First Year Breakthrough

1300%
Revenue Growth
500k+
Spotify Streams
£3,000+
First Month Ticket Sales
4X
Fanbase Growth

Conor McLain transformed from a passionate musician to a thriving independent artist in just one year. Here's how he did it:

Conor's Winning Strategies

  • Implemented targeted marketing campaigns
  • Created educational landing pages to convert new fans
  • Launched successful merchandise line
  • Built and leveraged a robust email list
  • Developed a consistent content creation schedule

Email Marketing: A Game-Changer

By focusing on building a quality email list, Conor established a direct line to his most dedicated fans. His email campaigns now drive significant sales, dramatically reducing his reliance on paid advertising.

Looking ahead, we're developing an evergreen album launch funnel with Conor. This innovative approach will allow him to scale his success even further, continuing to grow his career on his own terms.

Conor's journey demonstrates the power of combining artistic vision with strategic marketing. It's not just about streaming numbers – it's about building a sustainable, independent music career.

Free Strategy Session

Walk Away With A Clear Plan To Grow Your Music Career

  • Get Your Custom Growth Plan: We'll analyze your current situation and create a clear roadmap for growing your fanbase and music career.
  • Discover Hidden Opportunities: Learn which marketing strategies are working right now for artists in your genre and how to apply them to your music.
  • Understand Your Numbers: We'll look at your current stats and show you exactly what to focus on to increase your streams and engagement.
  • Get Actionable Ideas: Leave with at least 3 specific strategies you can implement right away to start growing your audience.
  • Expert Guidance: Get your specific questions answered and receive honest feedback about what's working and what needs improvement.
Book Your Free Strategy Session

No pressure, no obligations - just practical advice you can use right away