Artist Success Story

Conor McLain

Conor McLain

Independent Artist's First Year Breakthrough

1300%
Revenue Growth
750k+
Spotify Streams
5 Sold Out Shows
First Time Touring
4X
Fanbase Growth

Conor McLain transformed from a passionate musician to a thriving independent artist in just one year. Here's how he did it:

Conor's Winning Strategies

  • Implemented targeted marketing campaigns
  • Created educational landing pages to convert new fans
  • Launched successful merchandise line
  • Built and leveraged a robust email list
  • Developed a consistent content creation schedule

Email Marketing: A Game-Changer

By focusing on building a quality email list, Conor established a direct line to his most dedicated fans. His email campaigns now drive significant sales, dramatically reducing his reliance on paid advertising.

Looking ahead, we're developing an evergreen album launch funnel with Conor. This innovative approach will allow him to scale his success even further, continuing to grow his career on his own terms.

Conor's journey demonstrates the power of combining artistic vision with strategic marketing. It's not just about streaming numbers – it's about building a sustainable, independent music career.

Game-Changing Strategies for DIY Artists

BUILD A FANBASE BEYOND STREAMING NUMBERS

We asked 1,000 independent artists about their biggest challenges:

78% struggle to balance making music with promoting it and managing their career

Discover how to transform your music career with our exclusive guide:

Game-Changing Strategies for DIY Artists

Grow Your Email List

Bypass algorithms and tap into this heavily underutilized tool. Build a direct line to your fans that you own and control.

Create Super Fans

Design engaging fan experiences that turn casual listeners into devoted super fans who support your every release.

Scale with Paid Ads

Leverage targeted advertising to expand your reach, find new fans, and promote your music cost-effectively.

Embrace the Artist-Entrepreneur Mindset

Cut through industry fluff and treat your music as a business. Learn to balance creativity with smart career decisions.

Meet Your Strategy Partner

Tom - Content Marketing Strategist

Hi, I'm Tom - Your Content Marketing Strategist

With over a decade of experience in Digital Marketing and Video, I've honed in on what truly works for independent artists like you. My mission? To help you cut through the noise and build a sustainable career in music.

Here's what I've learned: It's not about going viral. It's about crafting a clear message and consistently delivering value to your fans.

I specialize in simplifying Content, Advertising, and Social strategies to help you attract and retain genuine fans. By focusing on data-driven approaches and smart technology, we'll work together to scale your music career efficiently.

Ready to discover a straightforward Content Marketing Strategy tailored to your unique sound and vision? Let's make your music career goals a reality!

Let's Make it Real!

Download the Guide + Get a FREE 15 min. Strategy Call